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LAYERING IN MUSEUMS

Customized exhibition design for segmented audiences
A case study.

 

A brand new publication that presents Layering methods step by step. It allows museums to improve their exhibitions through flexible and inexpensive strategies of audience segmentation and throughout knowledge of their specific needs.

 

A practical guide that will encourage the use of this technique in more museums, this publication reflects the experience of a groundbreaking workshop: MULTIPLE: Layering for preexisting exhibitions, an event organized by Fundación TyPA and Red MUS at the Museo Histórico Regional de la Colonia San José, Entre Ríos. It also shows the gradual stages of a flexible and efficient methodology that enriches museum exhibits and multiplies the points of contact with visitors.

 

With a dual focus, both on the method and on a specific case study, Layering in Museums shows how the pre-existing content of an exhibition can be enriched and invigorated, leaving the core at safe, by adding new specific elements. The layering technique places visitors at the center of the exhibition and seeks to meet their specific needs, through the addition of new devices, actions and activities designed specifically for different sectors of the exhibition.

 

There are strong reasons to consider exhibition layering as a technique both when conceiving a new exhibition or refreshing an existing one. Catering to the diverse nature of visitors helps make each audience segment feel welcome. Also, museum professionals will find that adding specific elements to an exhibition is much cheaper than redoing it altogether.

 

The publication brings together the talent and experience of museum professionals of varied backgrounds and locations, as well as texts of experts with proven authority in these topics. Throughout its three chapters, it covers the basic steps of the method (identification of visitors, their needs and best strategies), discusses the benefits of design based on prototypes and takes a real case performed by interdisciplinary teams in the permanent exhibition of the Museo Histórico Regional de la Colonia San José, Entre Ríos.

 

This publication is based on MULTIPLE: Layering for preexisting exhibit Workshop, an event organized by Fundación TyPA and Red MUS at the Museo Histórico Regional de la Colonia San José, Entre Ríos from April 14th to 19th, 2015.

 

Editing: Fundación TyPA
2D computer graphics and images: Adriana Magni
There is a Creative Commons license attached to this publication. All the content is protected by a Attribution License.

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